0405 335 688

B2B Marketing Services

Because senior smarts

– in small doses –

make a big difference

B2B Marketing Services

Because senior smarts

– in small doses –

make a big difference

Marketing means a lot of different things:
it’s a very broad field.
It can be hard to know what’s right for your business

All the options, all the questions – there’s only one way to answer them. And that’s with strategy and planning.

Because I’m a marketing generalist who specialises in business-to-business marketing, I offer impartial advice.

I’m not tied to any particular tactic or technology. I know how to make sure that marketing integrates with sales and creates a demand generation engine. And while I might do some of the marketing execution for you, I know when to bring in specialists.

My Method

A three-step method ensures that we create a strong foundation of strategy and planning before we launch into execution.

It’s about understanding where you want your company to go, how you can best position against the competition and getting to the heart of what truly makes your brand different. Once that’s in place, execution is easy, and you won’t waste time and money on things that don’t matter.

Learn more about the steps

Brand

The foundation of your marketing function: who you are and what you stand for.

Plan

A marketing strategy that clearly sets out what you need to do to achieve your goals.

Get it done

The ‘doing’: from websites, digital marketing, lead gen, events and more.

Am I right for you?

It’s important to choose the person who’s right for your business.

You sell to other businesses.

For 20 years, I’ve specialised in B2B marketing – that’s my niche. If you’ve got a new laundry powder to launch, I’m not the person for you. But if you’ve got a complex product or service with a high price tag and long sales cycle, that’s right up my alley.

You’re in or near Brisbane.

That’s my backyard, and I love helping local businesses. But if you’re happy to work remotely with me I’d love to hear from you.

You’re looking for specialist experience.

You want someone who knows about one of these areas:

Product marketing, including sales and partner enablement.

High tech marketing
– especially software and solutions.
Click here to learn more about what I can offer you >

Regional and global marketing.
I’ve helped to launch companies and products in many different countries.

Integrating sales and marketing so they play nicely and produce results.

Industry experience.
Mine includes information technology, engineering and construction, mining, oil & gas, utilities & communications and government.

You want someone who can ‘do’ as well as talk.

Or in marketing speak – execute as well as strategise. If you need help to actually get your marketing done every month, I’m all about action.

You want someone who’s easy to work with

Reliable. Professional. Honest. Transparent. Someone who won’t lead you up the garden path and will advise you what’s right for you, not them.

You’re ready to invest time and effort into marketing.

I’m not going to promise you the world overnight – setting up a marketing function is a longer term play, not a quick fix to an empty pipeline. You need to make a time commitment to provide ongoing input and feedback, to invest in considered marketing strategies and tactics, and be open to trying new things.

Need more proof

Check out my LinkedIn recommendations here >

Here’s a small taste:

“(Cathy) falls into the unique category of marketers who not only understand the importance of constantly evolving their marketing strategy, but who also know how to integrate sales and marketing teams for effective program execution and lead follow up.”

Next steps

Want to get started? If you’ve got a marketing challenge that needs a fresh approach:

Get in contact for a chat below or call 0405 335 688

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