Blog
Solving B2B marketing challenges during COVID-19
Here's an interview I did with Brisbane's Excite Media about the fundamentals of B2B marketing. It covers: How B2B marketing in Australia is being affected by COVID-19 Where B2B marketers can focus right now Why relationships are more important than ever And... don't...
The #1 B2B marketing hiring mistake
Hiring your first B2B marketer in an SME is a big move. One that often has business owners and managers thinking that it will be a relief to get marketing off their plate by assigning proper responsibility to a specialist. But there’s one mistake I’ve seen happen too...
The call for more conversational copy in B2B
Back in the day, 20 odd years ago, I was a junior freelance copywriter. This consisted of: Getting faxed a brief for corporate brochures Annual reports and the like Faxing back drafts for feedback And finally – delivering my copy on a floppy. In person. Why am I...
True Blue: Aussie B2B website inspiration
Have you noticed that all those articles about ‘Best home page designs’ and ‘Best B2B websites’ are chock full of American websites? Me too. I’m always looking for website inspiration and I’d love to see more Australian examples. So many articles are not only US...