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The #1 B2B marketing hiring mistake

The #1 B2B marketing hiring mistake

Hiring your first B2B marketer in an SME is a big move. One that often has business owners and managers thinking that it will be a relief to get marketing off their plate by assigning proper responsibility to a specialist. But there’s one mistake I’ve seen happen too...

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The call for more conversational copy in B2B

The call for more conversational copy in B2B

Back in the day, 20 odd years ago, I was a junior freelance copywriter. This consisted of getting faxed a brief for corporate brochures, annual reports and the like, faxing back drafts for feedback, and finally – delivering my copy on a floppy. In person. Why am I...

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True Blue: Aussie B2B website inspiration

True Blue: Aussie B2B website inspiration

Have you noticed that all those articles about ‘Best home page designs’ and ‘Best B2B websites’ are chock full of American websites? Me too. I’m always looking for website inspiration and I’d love to see more Australian examples. So many articles are not only US...

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